AI Strategy for a Testing Organization – what actually brings value, organizational change impact and ROI
Keynote of TestIstanbul 2025
In the rapidly evolving landscape of testing, distinguishing the practical benefits that AI offers is paramount. This session delves into the significant impacts of AI integration within testing organizations, examining everything from adjustments in roles to enhancements in processes and productivity metrics. It also explores both the qualitative and quantitative returns on investment that an AI-first strategy can deliver. Featuring high-level case studies and a detailed analysis of the cost-reduction aspects tied to AI implementations, this presentation is targeted at leaders in QA, Engineering, and Product organizations, equipping them with the knowledge to transform the potential of AI into measurable advantages for their operations.
The testing industry’s introduction to AI technologies marks a critical point of evolution, requiring leaders to sift through the proliferating hype to pinpoint effective strategies. This session provides a definitive guide to understanding the authentic value AI brings, the transformations it demands within organizational roles and processes, and the tangible outcomes it facilitates. For those directing QA, Engineering, or Product organizations and seeking to integrate AI seamlessly, it offers crucial insights, underscored by a high-level case study showcase.
About Tal Barmeir
Tal co-founded and CEO of Experitest (acquired by NASDAQ:TPG) a SaaS B2B Software DevOps company. Prior to that Tal held various leadership roles including Accenture (London) NYSE:ACN, Comverse (Israel) Head of Marketing in the Services Division Hi Tech Strategy Manager and more.
Tal holds a MBA INSEAD Fontainebleau (France)