Kiran Rayachoti

Vice President of Engineering @Publicis Sapient

Speech: The 3D Effect in Quality Engineering with GenAI

Quality in the digital era can no longer be one-dimensional. Traditional testing often looks flat focused only on defect detection. Generative AI unlocks a 3D approach to Quality Engineering, where breadth, depth, and scale come together to transform assurance.

In this keynote, we’ll explore the 3D QE model:

• Discover → Broaden quality insights by using GenAI to analyze logs, production signals, and code patterns for early risk discovery.
• Design → Deepen assurance through AI-driven test case design, realistic data generation, and automation script creation.
• Deliver → Scale quality by enabling continuous, business-impact–driven assurance with self-healing automation and AI-powered defect prioritization.

This 3D perspective gives Quality Engineering the same richness and depth that 3D adds to vision—turning assurance from a reactive checkpoint into a proactive enabler of speed, intelligence, and customer trust.

Kiran Rayachoti is a Vice President, Engineering – Digital Business Transformation at Publicis Sapient, with ~20 years of experience across Retail, Banking, Travel, Consumer, and Technology domains. A hands-on engineering leader, he has successfully led large-scale Quality Engineering (QE) transformations, moving enterprises from manual QA to automation-first, DevOps, cloud-native and GenAI testing models.

He has extensive global experience working with leading brands across industries, driving measurable improvements in quality, automation coverage, and delivery KPIs. Kiran has architected multiple IP-led automation solutions, pioneered the QA-to-QE-to-GenAI QE shift, and spearheaded digital modernization programs across industry verticals.

Recognized as an thought leader in Quality Engineering and Generative AI for QE, he continues to push the boundaries of test automation, AI-powered defect prevention, and KPI-driven QE models, positioning organizations to thrive in the digital-first era.